Then on June 15, 2010 my friend, talented DJ and musician Brian Harris sent an email to me and 5 other DJs. (We often did this kind of thing as we had all known each other for years).
The email said:
Bride for Saturday specifically wants "Love Songs” for dinner music. So I was hoping someone has compiled a list that would fit this category any style/genre. Preferably a mix of jazz and modern pop (and heck, even Motown and oldies)
I replied to all of them, attached my workbook (which I called my "ultimate playlist”) and wrote the following:
There are 1,124 songs with the word LOVE in it on the Songs with LOVE sheet. And if you think this is just so unbelievably useful that you feel you MUST pay me for it, my PayPal address is email@example.com
I even included the little winky emoticon to show I was just kidding.
About 5 minutes later I received an email from PayPal saying "you’ve got money”, and then another and then another.
I quickly replied back to the group and said "what are you guys doing, I was just kidding”.
They told me how much time they thought this would save them, and how they wished they’d done that years ago. Or even that they had started something like it, but they liked mine better.
So being an entrepreneurial kind of guy, I spent some time cleaning it up, making it a lot more user friendly and adding more songs and sets to it. I thought, since it had taken me years to compile it, and since it would save DJs a lot of time, and be very useful it had to have some value.
Then I set up a website and started spreading the word. So did a lot of my DJ friends (thank you Mark Ferrell, John Young, Ryan Burger, Bill Hermann, Scott Faver, and many many more). Soon DJs all over the U.S. and even a handful beyond the border had purchased my UPL. People kept saying the same thing, "wow, why didn’t I think of this” and "man this sure does make my job easier”.